Solving A Great Debate

Solving a Great Debate
Goals Verses Objectives


Many people have asked me the difference between Goals and Objectives.  Both have some of the same elements especially if your goals are S.M.A.R.T. Goals.

Both terms define an effort to reach a desired outcome or the target that your efforts is desired to accomplish. Goals are more generic in nature toward the achievement or accomplishment of specified actions.

An objective has a similar definition but is a clear and measurable target. Objectives are specific targets or action steps within the general goal. Objectives are time-related to achieve a certain goal.

When your goals are S.M.A.R.T., it’s easy to create specific objectives toward reaching you’re ultimate goal.  You might think of your objectives as the action steps… with a specific time frame or deadline. The collection or identification of your objectives within a specific goal provides a roadmap of actions.  Some strategic planners would call these steps your milestones; however these are essentially the same.

Below is an example of what goals verses objectives might look like.


Goals Verses Objectives Example



Although this is a fictitious example, you can get the idea. By assigning dates to your goal and supporting objectives it’s easy to enter the dates on your calendar or in your planner and set your plan in motion.

To stay organized in the process of creating S.M.A.R.T. Goals and Objectives for your business or even personal reasons, you may want to create a template.  There are many templates out there you could use; however, I recommend using “A Simple Guide To S.M.A.R.T. Goal Setting”.  On page 3 of the “State Your Goals Worksheet” you will find a template that helps you turn your Goal into Action Steps or Objectives. 

This simple guide is everything you need to develop S.M.A.R.T. goals for your business, family or personal life.  When you finish and complete the simple worksheets in this system, you will have written S.M.A.R.T. Goals; and you will have turned each of your goals into action steps or Objectives for easy implementation. Also, as part of the overall thought processes any obstacles to accomplishing those goals will be identified as well as the solutions. 

For more information about S.M.A.R.T. go to

Gail Saseen is an author and information marketing business coach and consultant.  She has a unique ability for communicating complex marketing and technology concepts in simplified and understandable language.  Gail is an internationally recognized authority in the areas of: marketing strategy and planning, systems development, direct mail, social media marketing, website and technology implementation, product development, information marketing and coaching.  Gail assists small business owners and entrepreneurs develop business systems and goals and strategic plans using S.M.A.R.T. Principles. – Free Gift


6 Responses to “Solving A Great Debate”

Read below or add a comment...

  1. Mitch Tublin says:


    Thought I was in chemistry class again!


  2. Beautiful, Gail! :) Love, Katherine

  3. Sue Painter says:

    That’s a great, clear example of the differences and how to properly use each. Thanks, Gail.

Leave A Comment...