What is so S.M.A.R.T. about S.M.A.R.T. Planning????
Planning is simply the basis or Blueprint for your business. Planning is “how you’re going to get there from here”. It’s you’re continuing roadmap for success… flexible and dynamic, yet totally focused on obtaining your business and personal mission, vision, goals and objectives.
There are two basic types for planning. “Big Picture Planning” and Short Term Planning. Both of which require strategic thinking and using what is “working now” in your industry.
In the Success Circle illustration shown on the left, your planning begins when your overall business goals and objectives are identified.
You see, having business goals and objectives is one step of the process… and an importantly vital one at that. The next step is creating a S.M.A.R.T. Strategic Business and Marketing Plan.
Why use S.M.A.R.T. principles for your plan? Your plan must be specific, measurable, achievable, responsible and time sensitive to be implemented effectively. Remember this is your specific roadmap. How are projects going to get done, when events are going to get done with deadlines and who is ultimately responsible for getting those things done. And if measurement procedures are not determined, you don’t have a viable way to determine progress and effectiveness of an event or project. Yes, that means numbers.
Strategic business planning is one of those areas few business owners don’t give enough time to and also scheduling planning time, its one of those things people tend to roll their eyes and say “that’s boring stuff”. But it doesn’t have to be!
In the S.M.A.R.T. Strategic Marketing & Planning SystemTM, you’ll have everything you need to complete your big picture planning and your short term planning simply and easily. You’ll also see how your staff or team can participate and have “buy in” to the plan. You’ll be able to implement using massive concurrent action… and you won’t be alone.
The use of templates, calendars, colored pencils, and a step by step… paint by numbers workbook, you can be off to a quick start.
I’ve worked with hundreds of entrepreneurs who wanted some assistance training their staff and getting started together as a company project. Together we put their strategic business plan in place and in action.
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If you are unfamiliar with using S.M.A.R.T. principles in your business or want to discover more, check out the following related articles: