Knee High By the 4th of July

Knee High By the 4th of July
Do you tend to your business as you would your garden?

I recently planted a rather large veggie garden containing corn, beets, tomatoes, beans, broccoli, radishes, herbs, Asparagus, and peppers of many varieties, squash, zucchini and pumpkins. Every day it needs to be tended to. Weeding, watering, fertilizing, and shooing out the dogs (they seem to like beet greens).  I know that if I miss one day of a little attention, the garden will be overcome by weeds and probably eaten by critters.

Midwest US corn farmers have an expression ‘knee high by the fourth of July’. A crop which is expected to turn out well will be at least knee high in early July — which means the initial growing conditions have been good. If a crop doesn’t get off to as good start it will not turn out well.  That is my goal as well.  By the way, I am happy to report that today I reached that goal.

This garden has definitely been a labor of love and sometimes overwhelming.  I’ve even thought, “Why on earth have I started this project?”  Sometimes I really didn’t “feel” like pulling weeds.  However, in the end I know that I will reap the results of fresh veggies I can be proud of all summer and winter.

When I first decided to plant a garden this year, I had to sit down with pencil and paper in hand and plan it out.  I had to research the types of veggies and the space and care each would need to grow healthy in the space I had and give me a good return.  When I finished the initial planning phase the earth had to be tilled, composted and prepared to increase my success.

Once the seeds were planted, I tend the garden everyday. As a result, I see the progress of each plant.  There have been a few plants that had to be replaced and a few that had to be transplanted to a different area of the garden.  All in all, will constant vigilance it looks like I’ll have a bumper crop!  Success!

Does this process sound somewhat familiar?  Do you tend to your business as you would your garden?

Planning and tending to your business is no different than tending to a garden.  It’s a continuous cycle of decisions, planning, preparing, working, measuring, adjusting and doing it all over again.  If you understand that the business of your business is a cycle, you can easily create good habits, routines and systems around tending to your business.

Here are 3 Tips to help you tend to your business and create “bumper” crop results:

  1.  Focus Time    Each and every day schedule a set amount of time and commit to that schedule to work on your business.  That means working on your marketing, reviewing your results, planning what’s next, etc.   Do not allow yourself to be interrupted by email, the telephone or Facebook!  You will be amazed at how much you can accomplish in as little as 30 minutes a day FOCUSED TIME.

  1. Checklists       Develop a checklist of those routine activities you must do every day.  Commit to completing your checklist.  You might decide that you can delegate some of your routine tasks.
  2. Follow up       Create a follow up and reporting system for your business.  Create a system that encourages communication between you and your staff in a positive way.  You might consider a daily reporting system for your team to report the things they got done that day and a weekly all staff meeting that is focused, short and sweet. Commit and place importance to your follow up system.  Don’t give it “lip service” or it won’t happen.

Tending to the business of your business isn’t always fun or sexy however, daily diligence, commitment and care will bring you closer to the level of success you desire… that bumper business.  Remember that this is a necessary cycle… no way of getting around that!  A little focused business TLC each and every day will bring great results.

Not so sure how to start?  Sometimes you might need a planning expert to bounce ideas off of, problem solve or simply ask for some advice. I am ready to help you! Get answers to your questions, when you need them at any time during your planning process.  Go here for more details.

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Gail Saseen is an author and information marketing business coach and consultant.  She has a unique ability for communicating complex marketing and technology concepts in simplified and understandable language.  Gail is an internationally recognized authority in the areas of: marketing strategy and planning, systems development, direct mail, social media marketing, website and technology implementation, product development, information marketing and coaching.  Gail assists small business owners and entrepreneurs develop business systems and goals and strategic plans using S.M.A.R.T. Principles. – Free Gift


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