Solving A Great Debate

Solving a Great Debate
Goals Verses Objectives


Many people have asked me the difference between Goals and Objectives.  Both have some of the same elements especially if your goals are S.M.A.R.T. Goals.

Both terms define an effort to reach a desired outcome or the target that your efforts is desired to accomplish. Goals are more generic in nature toward the achievement or accomplishment of specified actions.

An objective has a similar definition but is a clear and measurable target. Objectives are specific targets or action steps within the general goal. Objectives are time-related to achieve a certain goal.

When your goals are S.M.A.R.T., it’s easy to create specific objectives toward reaching you’re ultimate goal.  You might think of your objectives as the action steps… with a specific time frame or deadline. The collection or identification of your objectives within a specific goal provides a roadmap of actions.  Some strategic planners would call these steps your milestones; however these are essentially the same.

Below is an example of what goals verses objectives might look like.


Goals Verses Objectives Example



Although this is a fictitious example, you can get the idea. By assigning dates to your goal and supporting objectives it’s easy to enter the dates on your calendar or in your planner and set your plan in motion.

To stay organized in the process of creating S.M.A.R.T. Goals and Objectives for your business or even personal reasons, you may want to create a template.  There are many templates out there you could use; however, I recommend using “A Simple Guide To S.M.A.R.T. Goal Setting”.  On page 3 of the “State Your Goals Worksheet” you will find a template that helps you turn your Goal into Action Steps or Objectives. 

This simple guide is everything you need to develop S.M.A.R.T. goals for your business, family or personal life.  When you finish and complete the simple worksheets in this system, you will have written S.M.A.R.T. Goals; and you will have turned each of your goals into action steps or Objectives for easy implementation. Also, as part of the overall thought processes any obstacles to accomplishing those goals will be identified as well as the solutions. 

For more information about S.M.A.R.T. go to

Gail Saseen is an author and information marketing business coach and consultant.  She has a unique ability for communicating complex marketing and technology concepts in simplified and understandable language.  Gail is an internationally recognized authority in the areas of: marketing strategy and planning, systems development, direct mail, social media marketing, website and technology implementation, product development, information marketing and coaching.  Gail assists small business owners and entrepreneurs develop business systems and goals and strategic plans using S.M.A.R.T. Principles. – Free Gift


The Chicken or The Egg?

The Chicken or The Egg? 
Keeping Your Business Focused On YOUR “WHY”


Chicken or the EggWhich came first…? The Chicken or the egg?  A humorous debate, but what in the world does this have to do with entrepreneurialism and your business?


The chicken is full grown, running around clucking and scraping for food.  The egg however, is the beginning of growth.  It needs nurturing, warmth, and a soft place to crack and break open to become a chick.  Business is similar especially for entrepreneurs.


Most entrepreneurs start quickly and jump in with both feet.  Looking for the next opportunity.  They have so many ideas that many have a tendency to run around “like a chicken with their head cut off”… please excuse the expression.  Entrepreneurs move quickly.  Then all of a sudden they find themselves over their head when it comes to structure in the businesses.  Typically this occurs because the business of their business is not in their “unique ability”.


If you can relate to this, it’s time to slow down just a bit and become the “egg”.  Formalize the direction of your business by creating your Mission, Vision and Unique Selling Proposition (USP).  Really think about it.  After all there is a reason you are doing what you are doing, right? Your reason is your “why”. 


Here are three tips to help you determine your “why” and bring focus and clarity to your business.


3 S.M.A.R.T. Tips to Add Clarity to Your Business


1.      What is the mission or purpose of your business? Why are you doing what you’re doing?  What difference will it make in the world?  How will your business change lives?  Are you committed? Do you know your life purpose and is your mission aligned with your life purpose?


Write a clear mission statement about what you do and why you do it.  Make your statement specific and quantifiable.  Print the mission statement and post it on the walls in your office, on goal cards, and communicate your mission statement with your staff or team so that everyone knows the mission of your business.  Everyone must understand your purpose and mission so that everyone is working on the same page.  A team united and “pulling in the same direction” with understanding is very powerful.  Your mission statement should answer the following questions:


          • What you do?
          • How do you do it?
          • Who do you do it for?


Here is a great example from Zappos:     Zappos is an online shoe store that sells all kinds of men and women’s shoes, from dress shoes to casual shoes, to athletic shoes, and the like. They also sell other items such as accessories, bags, etc.


Mission Statement
Our goal is to position Zappos as the online service leader. If we can get customers to associate the Zappos brand with the absolute best service, then we can expand into other product categories beyond shoes.


 2.      What is your vision for your business?  Your vision creates the climate upon which your staff or team will operate to accomplish your mission.  Your mission and vision must be in alignment.  In other words your vision supports your mission.  How do you “see” your mission being accomplished?  How will you feel?  How will your customer and clients feel?  How will your staff or team feel? 


When creating your vision, think big and stretch yourself, and be realistic.  Your vision should clearly state what you ultimately envision for your business in terms of growth, values, what kinds of customers and contribution to the world.


Here is a simple formula for writing your own vision statements.


When or how Long, [your company name] will have [what] _______________ by ___________.


 Example:     Five years from now, Computer Services Ltd. will have annual revenues of over one million by consistently providing timely, reasonably priced repair and instructional services.


 3.      Unique Selling Proposition is a summary of what makes your business unique and valuable to your customer and clients. Your USP should be in line with your mission and vision as well.  It answers the question: How do your business products and services benefit your clients better than anyone else can?


Here are a few examples:

  • Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”
  • FedEx: “When your package absolutely, positively has to get there overnight”
  • M&M’s: “Melts in your mouth, not in your hand”


In conclusion, ask yourself the question:  Are you in chicken mode?  Slow down and incubate the mission, vision and USP for your business.  Clarity is so important to moving forward and being highly successful.  S.M.A.R.T. Support can help you put it all together.




Today Could Be The First Day Of Your Renewed Business


Today Could Be The First Day Of Your Renewed Business

Clear goals and objectives make the difference between getting things done in your business or not so much.  Intellectually as an entrepreneur you get that, however, have you clearly written your goals and objectives and communicated them to your staff or team? 

Many business owners and entrepreneurs struggle with the process of creating a written foundation for their business.  Most times the thought is overwhelming.  

When you’re working so hard IN your business it’s difficult to take a step back and work ON your business.  This is especially true for new business owners.  However, don’t dismiss the importance of writing things down as you go along. 

As a minimum there are 6 Key elements you should prioritize as you create a guide for your business operations.  These 6 elements can renew the focus and speed at which you and your team operate and the path your business takes.

 The 6 Key Elements for a renewed business: 

  • Mission – What is the mission or purpose of your business? 

The mission of your business is usually related to or in line with your life purpose.  What is it that you do?  Write a clear statement about what you do and why you do it.  Communicate your mission statement with your team so that everyone knows what the mission the business is.  A recommendation is to print the mission statement out and post it on the walls and send it to your team.  Everyone must understand your purpose and mission so that everyone is working on the same page.  Knowledge is power! 

  • Vision – Your vision creates the climate upon which your staff or team will operate to accomplish your mission. 

To create a vision, close your eyes and think about your mission fulfilled.  What does your clients say about you and how you helped them, how does your staff feel about working with you, do new client come to you effortlessly and easily, what is their experience?  

Write down your vision as it supports your mission.  A great example is to study Zappo’s.  See how the mission and vision were created and a culture was created that few businesses match. 

  • Goals & Objectives – Goals and objectives are the action steps to get things done in your business. 

There are several types of goals you might develop.  There are overall (big picture) business goals, yearly goals and short tem goals.  Each goal should have specific objectives that support the accomplishment of the goal.  Goals must be written using S.M.A.R.T. Principles…. Specific, Measurable, Attainable, Relevant, and Timely.  Without using S.M.A.R.T. goals are simply wishes.  

  • Communication – Communication is the key to getting things done. 

Business mission, goals, objectives and accountability items must be clearly communicated to your staff or team.  Communication promotes a “buy in” from your support staff to your mission.  When your support staff “buys in” they feel part of the process and will take personal responsibility to help you reach your goals.  Two-way communication, of course, is the best because the team performing the work will have unique thought on what’s going well and what is not.  This process gives you the information to make informed business decisions. 

  • Measurement – Developing a system to measure the progress of your goals (long term and short term) and objectives is critical because you won’t know when you reach your goals if they are not measured.  It really is the old adage… Numbers Don’t Lie! 

When you write your goals using S.M.A.R.T. Principles, you will have already determined the outcome in terms of how many and the time frame (deadlines).  Use a simple tool such as a checklist or spreadsheet to measure the progress of the goals.  

  • Accountability – When tasks and responsibilities are communicated to your staff or team, hold them accountable for completing the tasks within the time frame and standards you expect as the business owner. 

Simple checklists or daily reports from your staff will allow you to see who is performing and who is not.  Also if there is a challenge to getting a certain task completed you will immediately be able to key in on the challenge and make adjustments as you deem necessary.  

As shown by the illustration above, each of these key elements are interrelated.  If you are just starting out in business, don’t delay setting up your foundation for success.  If you’ve been in business and haven’t communicated and written down your mission, etc, don’t put it off any longer.  You will see your business transform and be renewed quickly.  You will accomplish more at great speed and be able to work on income generating projects.



The Importance of S.M.A.R.T. Goal Setting

Effective goals are written using S.M.A.R.T. principles. Notice I said written… When you write your goals down they become real and tangible.

Goals are tangible when they are written in Specific terms, they are measurable, attainable, realistic, and have a time frame so you know when they are reached.

Below is the basis of goal writing that will change your business and life.

The first element of S.M.A.R.T. is being very specific. When you are totally clear and firm in your goal your chance of success is great. When setting a specific goal, you must consider the who, what, why, where, when, and what. Goals must be clear and well defined.
EXAMPLE: A general goal would be, “Get in shape.” But a specific goal would say, “Join a health club and workout 3 days a week.”

The second element of S.M.A.R.T. is the measurement criteria. Determine the specific criteria for measuring progress toward the completion of each goal you set so that you can measure results and keep track of your progress. When you measure your progress, you stay on track, reach your target dates, and experience satisfaction of getting stuff done.

To determine if your goal is measurable, ask questions such as……

Goals must achievable. The best goals require you to stretch a bit to achieve them but they are not impossible to achieve.

When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals. It becomes the Law of Attraction at work.

You can attain most any goal you set when you plan your steps and establish logical time frames that allow you to carry out those steps. Goals that may have seemed far away and out of reach will move closer and become attainable because you grow and expand to match them. When you list your goals you build your self-image. You see yourself as worthy of these goals, and develop the traits and personality that allow you to possess them.

Your goal is realistic if you truly believe that it can be accomplished.

To be realistic, a goal must represent something that you are both willing and able to work for. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be.

A high goal is frequently easier to reach than a low one because a low goal is generally not as motivational. Some of the hardest jobs you ever accomplished actually seem easy simply because they were a labor of love.

To determine if your goal is realistic and relevant, consider the following questions:

Is my goal realistic and within my reach?
Am I willing to commit to my goal?
Is my goal relevant to my business and life purpose?
Is it in line with beliefs and values?
Is my goal relevant to other goals established and does it logically fit with my immediate and long-term plans?

Timely/Time Bound:
Does your goal have a deadline?

Goals must have a clearly defined time frame including a starting date and a target date. If you don’t have a time limit or end date then there is no urgency to start taking action towards achieving your goals.

Additionally, if you set a deadline your subconscious mind will begin putting into motion the accomplishment of that goal.

Staff and support team need to work on timelines with deadlines. That’s how you GET STUFF DONE! If you don’t have deadlines, how will you really know the status of your business?

Now that you understand the basis of developing great goals, take some time to think about and write down those goals that are most important to you. Consider personal and business goals as the same process can be used.

Goals are the starting point and essential to your detailed business planning. Goals are the foundation! Once your goals are determined then you can begin a planning process that is logical and makes sense to reach your goals. Every aspect of reaching your goal can be planned in specific detail.